Minimalist. Clean. Conscious. Horse Care That Matches Your Lifestyle.

Your horse isn’t just part of your life—they are your lifestyle. Our organic horse care line is made for modern equestrians who care deeply about what goes on their horse’s skin (and into the planet). Every product is crafted with clean, sustainable, and chemical-free ingredients—because you wouldn’t compromise on your own wellness, so why compromise theirs?

From soothing shampoos and nourishing conditioners to gentle sunscreens, our Made-in-Maine essentials support health, comfort, and that Instagram-worthy shine—without any toxic trade-offs. Whether you're spending weekends at the barn or heading out on scenic trail rides, our products keep things simple, effective, and safe.

This is horse care that fits your values: high-performing, low-impact, and rooted in trust. Give your horse the same clean standards you live by.